I am no longer actively blogging on this website.
I thought this Infographic from the guys at BetterBusinessBrand.com is great. It draws the analogy between a brand and a person, which makes it incredibly easy to understand. And although it appears simple, it’s actually pretty detailed and covers all the major aspects of any brand. Certainly food for thought with your company’s brand.
click to enlarge (source: betterbusinessbrand.com)