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Amazingly Innovative Use of Marketing by British Airways!

british airways marketing

I’m blown away by BA’s new #lookup advertising billboard in Piccadilly Circus.

It’s such an innovative mix of marketing and technology. The advert automatically knows the actual flight number and the destination each BA plane is arriving from.

This is brillant from so many perspectives, creating buzz across numerous sectors including travel, advertising and tech.  Plus it blends together online and offline techniques which I always like.  Fair play to whoever it was at BA who came up with this idea!