I am no longer actively blogging on this website.
Colour is definitely something brands utilise to their advantage. And rightly so! My company went through a rebrand about 8 years ago when we changed from a dark red logo to a blue one. It’s good to see that the blue is still current now. The colour blue is associated with trust, confidence and ‘depth and stability of the sky and sea’.
click to enlarge (source: webpagefx.com)