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How Big Businesses Use The Emotional Power of Logos


A friend of mine sent me a link to this infographic on the Daily Mail website.  I posted a similar one a couple of months ago about the psychological impact of colour.  I find this subject fascinating.

Colour is definitely something brands utilise to their advantage.  And rightly so!  My company went through a rebrand about 8 years ago when we changed from a dark red logo to a blue one.  It’s good to see that the blue is still current now.  The colour blue is associated with trust, confidence and ‘depth and stability of the sky and sea’.

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

click to enlarge (source: webpagefx.com)