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Last week I wrote a post called How To Get The Most From Exhibitions. Continuing along the same theme, I interviewed Clinton Sturdey from Step Exhibitions for my company’s YouTube channel. You can watch this interview below:
In this video Clinton provides a wide range of valuable exhibition tips to help companies get achieve maximum ROI from events. Nothing can beat getting face-to-face with the people who work in your industry and exhibiting is a powerful way to grow any company’s brand. Clinton is very experienced in this area – he is responsible for managing a number of high-profile events in the Cosmetic and Pharmaceutical sectors. He also attends a large number of events every year.
The interview is the first in a series I am planning. I intend to record Skype conversations with a number of key people who work in the chemical industry. I have seen people do this in other niches and it’s a great way to build relationships. It’s also great for personal branding and a good way to establish yourself within your field.